We believe in the power of good opening conversations, and we take special care on the opening line. This is what marketers call “the sales trailer.” And a good one intrigues someone enough that he or she has no choice but continue reading or ask a follow-up question.
AmeriSpeak’s Sales Trailer Before v. After
Before: AmeriSpeak is a household panel of persons age 13 and older, with 30,000 nationally representative households agreeing to participate in surveys on a periodic basis.
After: AmeriSpeak conducts surveys for experts who can’t afford to be wrong.
This line is the tip of our messaging work with AmeriSpeak, a division of NORC at the University of Chicago. Read more of our messaging on AmeriSpeak’s website.