M. Harris & Co.




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We believe in the power of good opening conversations, and we take special care on the opening line. This is what marketers call “the sales trailer.” And a good one intrigues someone enough that he or she has no choice but continue reading or ask a follow-up question.

AmeriSpeak’s Sales Trailer Before v. After

Before: AmeriSpeak is a household panel of persons age 13 and older, with 30,000 nationally representative households agreeing to participate in surveys on a periodic basis.

After: AmeriSpeak conducts surveys for experts who can’t afford to be wrong.

This line is the tip of our messaging work with AmeriSpeak, a division of NORC at the University of Chicago. Read more of our messaging on AmeriSpeak’s website.