This isn’t a cure-all for everyone. Are you trying to drive awareness or action? Is your call to action “learn more” or “buy now”?
The general rule: The more affordable and tangible your product, the easier it is for digital ads to “work.”
For instance, it’s going to be easier to create an online ad to sell a $25 board game than a wealth management service that requires clients to have assets of $1 million or more.