M. Harris & Co.

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Former Tinder CMO Runs Exclusive Client Workshop on Digital Marketing


Phil Schwarz, a principal at venture capital firm Corazon Capital, ran an exclusive seminar on startup marketing and metrics for M. Harris clients.

Key takeaways:

  • It has never been easier to start a company — and it will only get easier — which is making it much harder to stand out.

  • Start where you can win. Find your most desperate customers.

  • It’s much easier to fit into your customers’ lives than it is to have them fit into yours.

  • The most important marketing metric is Lifetime Value/Customer Acquisition Cost. In simple language, how much an average customer pays you over the course of the relationship divided by how much it cost you to hook them as a customer. Venture capitalists are looking for a 3:1 ratio.

Melissa Harris