Former Tinder CMO Runs Exclusive Client Workshop on Digital Marketing
Phil Schwarz, a principal at venture capital firm Corazon Capital, ran an exclusive seminar on startup marketing and metrics for M. Harris clients.
It has never been easier to start a company — and it will only get easier — which is making it much harder to stand out.
Start where you can win. Find your most desperate customers.
It’s much easier to fit into your customers’ lives than it is to have them fit into yours.
The most important marketing metric is Lifetime Value/Customer Acquisition Cost. In simple language, how much an average customer pays you over the course of the relationship divided by how much it cost you to hook them as a customer. Venture capitalists are looking for a 3:1 ratio.