When we were journalists, public relations agencies flooded us with crappy, useless pitches. So we strive to do this work better.
We share our media lists with our clients, build the lists by hand, coach clients on how to pitch themselves, and individually email each reporter with a customized pitch.
More importantly, we tell them when the “news” they want to announce isn’t news at all. To learn more about our public relations philosophy, read Why Your Press Release Isn’t Working.